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One Video: World of Wonders by Buddy – The Verge


Every week, a slew of new music videos hits the web. Watching them at your desk is not time theft because you deserve it; think of it as a nice reward for surviving another work week. But what if you don’t have time to watch every video? Maybe you have a deadline, a hungry pet, or other grown-up concerns. In consideration of your schedule, Lizzie and Kaitlyn bring you a series called One Video. Each week we’ll tell you “one video” you need to watch, why, and for how long.

This week’s video: “World of Wonders” by Buddy

Lizzie: This week’s video was up against some real heavy-hitters, like Selena Gomez, Rihanna, and DJ Khaled’s son. It won because it has way fewer views than those videos, and it’s a classic summertime story: Buddy and Kaytranada spend the day in Los Angeles doing nothing in particular, picking up friends along the way.

Kaitlyn: “World of Wonders” also won because of honest advertising. You didn’t know, but that’s how One Video is traditionally determined. “Green Light” had a green light, “Big Fish” had a (big) fish, and so on. Some of the wonders in this music video: a T-shirt with a tulip on it, a garden with nice orange flowers I can’t identify, a chameleon, a friend, a dance party on the sidewalk, two more friends, a Jeep ride at sunset, a new pair of white sneakers, a young man rapping to a young lady, “I prayed for someone like you all my life” and then comparing her to Beyoncé, Halle Berry, Naomi Campbell, Rihanna, and Wonder Woman. Um, it’s so sweet?

Who is Buddy?

Lizzie: Buddy is a 23-year-old from Compton who, as a teenager, found a “buddy” in Pharrell Williams. His first big hit was “Awesome, Awesome,” which was produced by The Neptunes. You’ll have to forgive the title of that one, because he was only 18.

Kaitlyn: Buddy is also an old pal of some guys you might know: Kendrick Lamar, Chance the Rapper, and Wiz Khalifa? Ring any bells? In this video he’s hanging out with another pal, Kaytranada, who produced his new EP Ocean & Montana. The EP is named after an intersection in Santa Monica, where the pals first met and started collaborating on tunes.

According to Buddy’s Wikipedia page, he belongs in two categories: “1993 births” and “Living people.” Me, too! Both are true of me! This isn’t how Wikipedia is organized, but I would also like to put Buddy in the category of “good pet owner.” In this video, he feeds his chameleon some caterpillars and then tells his love interest some other things the chameleon is allowed to eat. Roaches, for example. “Key lime pie is for the humans, though,” he reminds her, and I agree.

What’s special about “World of Wonders” by Buddy:

Lizzie:In a world of music videos with neon stage lighting, meme babies, and NBA player guest appearances, “World of Wonders” stands out without trying very hard at all. It’s simple; it’s breezy; it’s a barbecue day without the barbecue. Not only do Buddy and Kaytranada ride around in a Jeep with no roof, but they have a driver, and their driver is a cowboy. Is he a friend, too? If he is, he’s the kind of friend who likes to stay in the car while all the other friends break for an impromptu dance sesh.

Kaitlyn: What’s special about “World of Wonders” is that it functions as a pleasant, non-aggressive reminder that you don’t need to overthink it. Got an EP to make? Call your nice friend who’s good at songs. Got a video to put out? I don’t know, dance and film it. Got a lady you want to woo? Maybe just say a bunch of nice stuff to her and offer her some key lime pie. It’s not rocket science. Why are we always treating everything like rocket science? Friends, relax! You don’t need to mull everything over.

How long everyone should watch “World of Wonders” by Buddy:

Lizzie: I know Kaitlyn is gonna say “the whole thing” so I’ll just go with 2:19 to 2:28 (dancing), 2:45 to 3:14 (car ride at night), and 4:53 (final shot with the chameleon).

Kaitlyn: I’m not going to overthink it, even if my friend Lizzie makes fun of me a little bit. The whole thing! Key lime pie for lunch!

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